NEWS AND EVENTS
- ASHMOUNT COUNTRY HOTEL IMPLEMENTS ROOMLYNX FOR ONLINE DISTRIBUTION
- GUESTLINE EXHIBIT AT THE WORLD TRAVEL MARKET 10-13TH NOVEMBER, ExCeL LONDON
- NEW SALES & MARKETING DIRECTOR BRINGS EXPERIENCE AND INVESTMENT TO GUESTLINE
- SPIRIT GROUP INSTALLS REZLYNX PMS AT 36 SITES
- ECOLE HOTELIERE DE LAUSANNE INCORPORATES REZLYNX INTO THE CYBERHOTEL PROJECT
- GUESTLINE ANNOUNCES LAUNCH OF ROOMLYNX
- MARSTONS INSTALLS REZLYNX AT 58 SITES
- GUESTLINE ATTENDS BAHA CONFERENCE
- GUESTLINE LAUNCHES INTEGRATED CHIP & PIN SOLUTION
- GUESTLINE EPOS GOES LIVE AT WOOLACOMBE BAY HOTEL
- GUESTLINE PARTNERS WITH DELL
- GUESTLINE ACQUIRES A PC BASED EPOS SYSTEM
- COMMISSION
FREE, INTEGRATED WEB BOOKINGS MODULE NOW AVAILABLE FOR GUESTLINE

Roomlynx streamlines the online channel management process by actively connecting hotels to the leading online travel agencies, such as LateRooms.com and Booking.com in addition to the Global Distribution System.
The powerful two way connection enables the hotel to manage online rates, inventory and availability directly from their Rezlynx property management system (PMS). It also facilitates the seamless delivery of reservations from the sales channel directly into their PMS, without the need for manual data entry.
“We are very pleased with Roomlynx, it makes managing our online offering much simpler. With all our inventory in one place, we no longer have to log onto individual web portals to allocate rooms, update rates or make manual adjustments to availability.” said Ray Capeling, Proprietor of the Ashmount Country House. “We are now able to offer online sales down to last available room, without the risk of overbooking as Roomlynx manages availability in real-time.”
“With Roomlynx we have created a solution that offers unrestricted access to the leading online booking portals and over 500,000 travel agents worldwide. It enables a property to sell their last room to the sales channel, thus increasing profit and dramatically reducing the time spent managing their sales channel.” stated Steve Patterson, Managing Director of Guestline.
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Guestline Exhibit
At The World Travel Market 10-13th November
Staged annually in London under one roof, World Travel Market is a must attend business to business exhibition that provides a unique opportunity for the whole global travel trade industry to meet, network, negotiate and conduct business.
Roomlynx streamlines the channel management process by actively connecting to a hotels chosen next generation seamless Central Reservation System (CRS), such as Synxis, providing global distribution system (GDS) connectivity.
Additionally, Roomlynx will manage exposure to the leading online travel agencies (OTA’s) including LateRooms, Booking.com and Expedia. By controlling rate and inventory availability from a single real-time source, the need to manually allocate rooms and update rates or make manual adjustments on an individual channel basis is eliminated.
We look forward to seeing you at the show.
New
Sales &
Marketing Director Brings Experience and Investment to Guestline
One of Phil’s prime responsibilities will be the launch of RoomLynx, Guestline’s ground breaking and unique inventory aggregator and channel management product for the hotel industry.
As well as bringing over 20 years experience in the hospitality market to Guestline, most recently with Alphameric Solutions, Phil will also be investing in the company.
“I am very excited to be joining Guestline, having known the company and their excellent reputation in the industry for over 10 years, my investment demonstrates my belief in both the management team and their market leading product portfolio” said Phil Davidson
"We are delighted that Phil has agreed to join the Board of Guestline. Throughout his career, Phil has consistently achieved his objectives and delivered superior business results bringing added value to his employer; I'm confident he'll do the same for Guestline. Phil’s strong sales track-record and customer service experience is second to none in the hospitality industry. As we continue to execute our plan for sustained growth and profitability, Phil’s extensive sales leadership and proven ability to deliver superior value to customers and partners will be a huge asset," said Steve Patterson, Managing Director, Guestline.
Spirit Group Installs RezLynx Property Management System At 36 Sites
RezLynx is a 100% internet based property management system (PMS) designed around a single, centrally located data source, hosted at Guestline’s secure data centre which can be accessed from anywhere in the world via a standard web browser. The solution incorporates feature rich PMS functionality, Central Reservation System (CRS) and Head Office Management module. It also has the ability to interface with a wide range of 3rd party systems such as telephone, EPoS, key cards, accounts and interactive TV.
The Spirit Group is one of the UK’s fastest growing bar and restaurant operators with over 800 sites in its portfolio. The core focus of the project was to provide the Spirit Group with a centralised property management solution that would facilitate real-time head office management reporting, provide seamless cross-property bookings and accommodate live online reservations.
“We are delighted to be working with Spirit and to have provided them with a solution that will easily accommodate their rapid growth strategy” said Steve Patterson, Managing Director of Guestline.

Guestline has provided a full featured version of its RezLynx property management solution to Ecole hôtelière de Lausanne (EHL), Switzerland as part of the CyberHotel Project.
The CyberHotel Project is a unique interactive facility where students and faculty members can familiarise themselves with the latest technological innovations and solutions developed specifically for the hospitality industry.
Ian Millar, Project Leader for The CyberHotel stated “the aim of the project is to incorporate industry standard IT solutions from the leading vendors and create a truly unique learning environment for our students”.
“We are delighted to be working so closely with the internationally renowned EHL” said Phil Jones, Commercial Director, Guestline. “The installation of RezLynx will see the next generation of hospitality managers trained on an industry standard ‘Software as a Service’ solution, giving them a greater practical understanding of the key aspects of property management, a huge benefit to any potential employer“
Ian Millar - CyberHotel Project Leader and Sarah Jones - Quality Assurance Guestline
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Guestline Announces The Launch of Roomlynx
Additionally, Roomlynx will provide seamless end to end integration to your Property Management System so that bookings, regardless of the source, flow directly into your PMS without the need for time consuming manual data entry.
For more information, please contact our sales team on 01743 231232 or click here.
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Marston's Installs Rezlynx at 58 sites

RezLynx is a 100% internet based property management system (PMS) designed around a single, centrally located data source, hosted at Guestline’s secure data centre which can be accessed from anywhere in the world via a standard web browser.
The primary focus of the project was to provide Marston’s with a centralised solution that would enable them to increase occupancy rates, improve revenue management, accommodate live online reservations and have the ability to view live performance statistics across the whole of the estate including a consolidated sales ledger. In addition, Marston’s were keen to increase the visibility of their room inventory on on-line portals.
“We are pleased to be working with Marston’s, a market leading company with a history of providing quality products and service”, said Steve Patterson, Managing Director of Guestline. “The single, central database at the core of RezLynx will provide detailed up-to-the-minute guest profile, rate and availability information that will allow them to improve customer service levels and maximise revenue”.

BAHA Annual Conference &
Exhibition 8th and 9th Nov 2007

The focus of the event was "Managing Technology for Profit Maximisation" and was an opportunity for finance and IT professionals to network with a wide variety of technology suppliers and industry experts.
This years key note speaker was EasyGroup founder Sir Stelios Haji-Ioannou who got the conference off to a flying start with a presentation on 'Using a Famous Brand to Build a New Hotel Business Model’
For further details visit www.baha-uk.org

Guestline Launches An Integrated Chip & Pin Module For Its EPoS System


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Woolacombe Goes Live With Guestline EPoS

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For more information, please contact our sales department - click here
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Guestline
acquires a PC based EPoS System
Guestline EPoS is a networkable, PC based, touch screen solution, which is till independent. The system includes integrated back office software and a mobile solution for hand-held devices. Guestline will also offer a one-stop source for software and all associated hardware, where required.

"We have been keen to add an EPoS solution to our product range for some time now", stated Steve Patterson, Managing Director of Guestline Ltd. "The acquisition of this software places us firmly in the "single source solution" category for both the independent and corporate sectors".
For more information, please contact our sales team. click here.

Commission free, integrated Web Bookings module now available for Guestline
It is estimated that the internet currently generates 33% of all hotel bookings. By the year 2010, this figure will have risen to 45%. Of those web bookings, approximately 53%-56% will be booked directly by the consumer on the hotel's own web site.*
These figures demonstrate that it is essential to provide a real time, online booking facility on your own web site in order to eliminate transaction fees and to maximise revenue by converting "lookers to bookers".The launch of the fully integrated Guestline Web Bookings Engine provides hoteliers with the ability to do exactly that, without incurring costly transaction fees.
The module is the result of extensive consultation with existing clients and prospects alike. Users can specify how many rooms may be sold online and which rates in the PMS may be offered to web site visitors. Bookings are confirmed online and by email, while the booking flows directly into the PMS without the need for any user intervention. The risk of double bookings or missed opportunities to sell online is therefore eliminated and an extra sales channel created.
To see a demonstration booking engine in action, click here. Alternatively, for more information, please contact our sales team.
*Hospitality eBusiness Strategies Report, 2004

